Milan Design Week 2025: Cupra finds an unusual way to show it's serious about design

Cupra is extending its design thinking to other products... and it makes me wonder, why aren't other car brands doing the same? Walking past Cupra's installations in central Milan, I had to double...

Creative Boom

Tom May

Walking past Cupra's installations in central Milan, I had to double-check I was in the right place. No cars prominently displayed? A chair made of parametric materials? 3D-printed shoes? This wasn't… [+7567 chars]

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